WorkLife Book Of The Week: How To Build Your True Personal Brand Identity

Welcome to WorkLife Book Of The Week. Every week Monday through Sunday I serialise a story from the School of WorkLife book series. I do this each day in under 280 characters, which I post across my social media channels. Then at the end of each week, I bring all seven daily posts together here as one weekly blog post, which I also share on my podcast: WorkLife Book Wisdom.

This week’s WorkLife Book of The Week is: How To Build Your True Personal Brand Identity

This week’s WorkLife Story of The Week is: The Outside In

A collection of short stories of how style can allow identity, personality and uniqueness shine through. 


Joan was preparing for the interview stages of a significant career change. When she was selecting the clothes she would wear for the various stages of the process she met with a personal dresser who said she has never failed in dressing a client for success at interviews. 


Joan’s dresser went on to say that she was fascinated by identity, by how people, organisations and communities express who they are, and that clothes played an important role in designing their brand identity. The interviews were representative of the very different work environments … 


… across the world, where Joan’s work would take her: from a multi-cultural and community relations perspective. She wanted to be respectful of this, while retaining her own style. Joan’s dresser was true to her word, in helping her to Dress For Success in securing the role. 


Lila wore a pink tutu to her interview. It matched her pink hair. She considered it her lucky colour, and it brought her luck that day, as she got the job. Lila redefined what’s appropriate and goes by her own rules. Her unique style plays an important role in telling her story. 


The costume designer for The Good Wife spoke about the importance of each actor’s wardrobe in helping them develop their character and their story. He strived to have the wardrobe underscore what each actor was doing to help tell both the overall story and their personal story. 


It was important the wardrobe didn’t upstage or detract in any way, while at the same time it needed to get across a sense of who they were, allowing a glimpse into their personality. This is the same for people in their WorkLife today. People want to look the part and want to ..


…. be taken seriously, but they also want to allow their identity, personality and uniqueness to shine through. There are no good or bad ways of dressing. It’s about honouring and respecting who you are, it’s about being you, and expressing yourself in a way that’s best for you

That’s a wrap on this week’s WorkLife Story of The Week: The Outside In from the School Of WorkLife book: How To Build Your True Personal Brand Identity.

If you enjoyed this collection of stories, you may also like to learn about their fuller WorkLife stories, and the exercises that helped in building their personal brand identity, in a way that allowed their personality and uniqueness shine through, along with the other stories and assignments in this week’s WorkLife Book of the Week: How To Build Your True Personal Brand Identity.

Click on the above image to see a preview of what’s inside, along with the main ideas and the meaning behind these.

Come back next Sunday for next week’s WorkLife Story of The Week: Why? A Simple Yet Profound Question from the School Of WorkLife book: How To Use Your Voice To Express And Protect Your Identity

Click on the above image to see a preview of what’s inside, along with the main ideas and the meaning behind these.

You can also catch each weekly story as it’s released daily. Just tap the link below to:

The School of WorkLife book series is designed to help you manage your own WorkLife Learning.

Each book tells real WorkLife stories of the successes and challenges people encountered in their WorkLife. Each book also includes the exercises that helped navigate these situations, which are presented as assignments for you to work through.

The stories I share are based on real-life WorkLife situations – case studies of the challenges and successes people experienced in navigating the chapters of their WorkLife Story.

I believe stories are a powerful mechanism for teaching, a powerful medium to learn through, and a powerful way to communicate who you are and what you stand for.

I hope you enjoy the stories and find them helpful in navigating the chapters of your WorkLife story.

To view all the books in the School of WorkLife series and to learn about my Affiliate Programme, click the link below: 

Published by Carmel O' Reilly

I’m Carmel O’ Reilly, Founder of I’m the author Your WorkLife Your Way, blogger and podcaster on the subject of WorkLife. My work focuses on helping people to live their best WorkLives, by managing their learning, development and growth, through effective self-feedback, insightful self-questions and the ability to shape and tell their unique story. My Mission is: “To spread the power of WorkLives lived with Passion, Purpose and Pride by creating continuous WorkLife learning programmes that are accessible to everyone.”

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